Welcome to Clarence: Your Gateway to Growth
Clarence, situated in the heart of Tasmania’s thriving south-east and offers an unparalleled opportunity for investment. With its strategic location near Hobart, stunning natural landscapes, and a strong, diverse economy, Clarence is the perfect place to grow your business and invest in the future.
The City of Clarence is Tasmania’s second-largest local government area by population, with an estimated 63,663 residents as of June 2023.
Stretching from Otago to the South Arm Peninsula, and encompassing areas such as Seven Mile Beach, Cambridge, and the historic town of Richmond.
Why invest in Clarence?
Both Clarence residents and businesses consistently rank our city highly for its quality of life. Our livability is derived from the ability to provide a mix of active and passive lifestyle choices. The city is rich in cultural heritage and offers a vibrant arts scene, recreational facilities, and community events that contribute to a strong sense of belonging.
With beautiful beaches, parks, and hiking trails, Clarence is perfect for those who value an active, outdoor lifestyle and pursue work-life balance. Explore the region.
The Bellerive to Hobart ferry service, launched on a trial basis in 2021, has quickly become a community favorite, with over 360,000 passengers enjoying the scenic route. The Bellerive Boardwalk serves as a vibrant starting point, and with ongoing upgrades to the wharf and facilities, the experience is set to get even better.
Saturday sailings have become a permanent feature, inviting more visitors to explore Clarence’s charming cafes, parks, and local events. The success of this service has sparked exciting plans for an expanded ferry network service to Lindisfarne, with the City of Clarence continuing to play a key role in ensuring our community remains connected and thriving.
Economic Growth and Investment
Clarence is a dynamic hub for retail, commercial, and agricultural sectors, with thriving business areas in Rosny Park, Howrah, Mornington, and Cambridge. The city is also home to key landmarks like Bellerive Oval, the renowned Richmond and Coal River Valley tourism regions, and numerous pristine beaches and trails. The Hobart International Airport, located in Cambridge, positions Clarence as a crucial gateway for visitors to southern Tasmania.
A Bright Future Ahead
With ongoing population growth and a forward-thinking approach to urban development, Clarence continues to attract significant business investment and offers abundant opportunities for residents and enterprises alike. Whether it’s through cutting-edge industrial parks, vibrant community spaces, or its scenic landscapes, the City of Clarence is not just a place to live, but a place to thrive.
Investment Opportunities
Industrial and Business Areas
Clarence offers strategically located industrial and business areas with a range of lot sizes across developed and greenfield sites. Its competitive advantage includes established infrastructure, proximity to Hobart, and strategic transport links.
Areas like Cambridge provide ample vacant industrial land for long-term growth, solidifying Clarence as a prime location for investment in Tasmania’s industrial sector. Eastlands Shopping Centre, the largest in Tasmania with over 5 million visits annually, and Cambridge Park’s big-box retail further enhance the area’s appeal, attracting both local and external patronage.
Production, Technical Services and Manufacturing
Value add production relating to biological products, light engineering, the application of scientific technology and techniques for national and international markets, plus businesses providing technical services to support the Clarence and Tasmanian population, are considered a strong “fit” to Clarence.
There are examples of successful businesses across all of these arenas within Clarence’s light industry zones in Mornington, Rokeby and Cambridge. The development of Cambridge, its proximity to Hobart Airport and the Tasman Highway, in conjunction with the available land and established design parameters, provides the opportunity for it to become the “go-to” location for such businesses.
Coal River Valley region
The Richmond/Coal River Valley region plays a vital role in the economic and social fabric of Clarence and southern Tasmania. Located just 15 minutes from Hobart CBD and 10 minutes from the airport, it is a prime agricultural hub, supported by the South-East Irrigation Scheme and known for Tasmanian wine production and specialty crops. The area attracts significant food and beverage ventures, while its agricultural richness supports vineyards, distilleries, wine tourism and value-added enterprises.
Richmond, recently earned bronze in Australia’s Top Small Tourism Town Awards for 2024 and is one of Australia’s finest Georgian heritage villages, dating back to the 1820s.
In December 2023 to April 2024, Clarence City Council in association with Richmond Village Fair and Events Inc. and local community groups, commemorated the bicentenary of Richmond and Coal River Valley.
Arts, Culture, Tourism and Recreation
The City of Clarence boasts a vibrant experience economy with a dynamic calendar of arts and cultural events like the Clarence Jazz Festival and Crave Harvest Festival, attracting both locals and visitors. Its extensive recreational facilities include Bellerive Oval, golf courses, boating clubs, and multi-use trails like the Clarence Foreshore and Kayak Trails. Picturesque beaches and growing niches in golf and aurora-gazing tourism enhance the region’s appeal.
As arts, culture, and outdoor recreation flourish in Southern Tasmania, Clarence’s diverse offerings and infrastructure create strong opportunities for investment in its visitor economy.
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